Design Services

Design Services

Good Design Is Good Business

Companies who best utilize design create better products, innovate faster, and outperform their competition. They are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their investment in design. Nearly three quarters of companies say they have improved customer satisfaction and usability through design. The most design-driven companies increase their revenues and shareholder returns at nearly twice the rate of their less design-savvy industry counterparts.

The Oivan design team of UX/UI and service designers use iterative lean design methods to craft appealing and usable experiences to help grow your business and improve your end customer satisfaction. We research users and consumers to identify their wishes and needs, we design mobile apps and responsive websites, we use modern tools like the Design Sprint by Google Ventures to quickly prototype and validate new business ideas, we build Design Systems that enable you to maintain consistent design quality in an efficient manner, and we can also develop a new brand and visual identity for your company or new business. Here you can learn of our design toolbox.

User Research & Analytics

Through the application of multiple user research & analytics methods, we study what’s relevant to users, how to address their needs, and validate our proposed designs.

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UX/UI Design & Prototyping

We use an iterative lean design and rapid prototyping approach for responsive cross-platform web services & high-performing mobile apps.

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Service Design

Service Design defines relevant and enjoyable customer journeys and customer interactions across digital & physical service touchpoints, for users and organization’s employees.

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Design Sprint

Design Sprint, developed by Google Ventures, is an intensive 5-day design workshop with co-creation, rapid prototyping and qualitative testing with targeted users.

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Design Systems

A Design System is a collection of reusable design components and guidelines, that can be used to build new applications, and to expedite high-quality design work.

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Brand & Visual Identity Design

The brand and visual identity differentiates a product or service from its competitors. We help crystallize your brand purpose and vision, and build its visual identity.

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User Research & Analytics

We use a combination of quantitative and qualitative user research methods. Some of these are more attitudinal, some are more behavioral.

Design Discovery

We research what’s relevant for users, using methods like diary studies and contextual inquiry.

Design Exploration

We study how to address users’ needs, through research methods like card sorting and customer journey maps.

Testing and evaluation

We evaluate design proposal using various heuristic evaluation and usability testing tools and methods and conduct accessibility evaluations.


We uncover new issues and spot consumer trends through gathering usage analytics and metrics, using surveys and questionnaires, and collaborating with customer support.

UX/UI Design & Prototyping

We use an iterative Lean UX/UI Design approach for mobile, web and service design. Appropriate design methods and tools are chosen depending on the client context. Tight collaboration with customer stakeholders and developers during design phases ensures we are working to resolve the relevant problems efficiently.

”UI is the saddle, the stirrups, and the reigns. UX is the feeling you get being able to ride the horse, and rope your cattle.”

1. Business Goals

Together with the customer and other stakeholders we lay the direction for the design work, based on the business strategy, setting design objectives and KPIs.

2. User Research

We establish user empathy through applying appropriate user research methods, such as interviews, site visits, customer panels, user personas, usability testing, and using user feedback and usage data.

3. Defining

We structure the design problem through information architecture, navigation hierarchy, and content mapping. We sketch the design wireframes and flow charts, and reuse familiar design patterns to build intuitive mental models.

4. Prototyping

Using various rapid prototyping tools and methodologies we develop design prototypes for stakeholder review and user testing.

5. User Testing

We validate the designs through user testing. When issues are found, we go back to the drawing boards to address them.

6. Detailed Design

We develop the detailed UI designs and components for the development work, including graphical assets and UI copywriting, using our customers’ brand and visual guidelines.

7. User Feedback and QA

We use multiple sources to collect user feedback and improve the designs, including alpha&beta testing, customer support, app ratings, and usage data.

Service Design

Service Design defines relevant and enjoyable customer journeys and customer interactions across digital & physical service touchpoints, for users and organization’s employees.

“When you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.”


This includes anyone who uses or creates the service, as well as individuals who may be indirectly affected by the service.

Examples include: Customers Fellow customers encountered throughout the service Partners Employees


These are the physical or digital artifacts (including products) that are needed to perform the service successfully. This includes the physical spaces, storefronts, teller windows, conference rooms, and any digital environments through which the service is delivered.


These are the workflows, procedures, or rituals performed by either the employee or the user throughout a service.

Customer Journey Map

Journey Mapping starts by compiling a series of user goals and actions into a timeline skeleton. The skeleton is fleshed out with user thoughts and emotions in order to create a narrative. The narrative is condensed into a visualization used to communicate insights that will inform design processes.

Service Blueprint

A Service Blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.

Design Sprint

Design Sprint is an intensive five-day collaboration process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.


1. Map

The cross-disciplinary team maps out the business problem and selects an important area to focus.


2. Sketch

Team members rapidly sketch competing solution proposals on paper.


3. Decide

The team decides on the most viable proposed idea, iterates it further, and turns it into a testable hypothesis.


4. Prototype

The team hammers out a high-enough-fidelity prototype for user testing. This can be digital or physical.


5. Test

Representative test users are invited to try out the prototype and give feedback.



Design Systems

Design Systems encourage designers to define the rules of their designs as components and guidelines that can be used on more than a single product, for consistency and efficiency.

Oivan designers can build you a scalable and reusable Design System to expedite high-quality design work.


Design Systems introduce a shared set of design components and principles to build flows and layouts. It becomes much easier to create consistent experiences across different platforms.


Instead of repeatedly building similar design components from scratch, Design Systems enable designers & developers to reuse UI components.

Version Control

Design System guarantees that everyone in a large or distributed design and development team is working on the correct design version.


Increased efficiency and consistency lead to faster building of high-quality products at scale.

Brand & Visual Identity Design

The brand and visual identity differentiate a product or service from its competitors. We help crystallize your brand purpose and vision, and build the visual identity.


We start by researching your audiences, value propositions, customer touchpoints, and competitors.

Brand Strategy

We help you clarify your brand purpose, mission, and its promise. This lays the foundation for the identity design work.

Brand Identity

We develop a brand persona for you with its unique tone-of-voice. This guides the development of the logo and brandmark, colorspace, imagery, typography, and design system.


The brand identity manifests itself on your website, marketing materials, document templates, business cards, t-shirts and other collaterals, and even in your office spaces.

Niina Ahokas

Design Team Lead
+ 358 45 261 7441