Agile For Business Value

Our agile method of fast prototyping has given Goland Group a significant competitive advantage. It has also increased the overall pace of digitalization in the commercial real estate sector.

The Client

Goland Group is the leading provider of online marketing solutions for the real estate industry in Finland. Operating its own flagship commercial real estate portal Tiloja.fi and tens of client and property specific portals and marketing sites, Goland serves more than 50 real estate investors, developers and brokers in the Nordic countries. Since 2010, Oivan has been Goland’s key partner in digitalization of commercial real estate marketing.

The Solution

In addition taking a full responsibility of technical development and operations of all Goland Group’s online services, Oivan is also providing Goland with both service strategy and design consultation. This has been a mutually beneficial relationship as being able to work already for more than five years in a very close partnership with Goland has given Oivan an excellent view on the real estate industry and how the business is developing. In turn these lessons learned have made it possible for Oivan to constantly provide Goland Group with even better recommendations for service concept and technical development.

Fruitfull Testing Culture

The nimble approach emphasized by both companies has created a very fruitful “let’s try it out” culture allowing quick prototyping and testing of new service concepts and business ideas.

A great example of the value of Goland Group’s flexible and modular service infrastructure is Goland’s exceptional ability to create partnership with 3rd parties. For example, in addition to creating and managing marketing content for its clients, Goland is also distributing the same content to 3rd party online marketing channels on behalf of its clients.